Demand Analysis, Marketing & Scanner Data

 FABA has experience in dealing with consumer demand analysis, price analysis, and analysis of scanner data.

  • The Managing Partner with over 25 years of experience in applied demand analysis working with all different types of organizations
  • Worked with Coca-Cola on diversion ratios to find out next best business substitutes for Coca-Cola products.
  • Worked with Lexecon on demand issues associated with scanner data
  • Worked with Mary Kay Cosmetics to help forecast sales and productivity determinants
  • Worked with Hill’s Pet Nutrition on construction of price forecasting models for several commodities


FABA resources have both the theoretical knowledge and econometric experience to utilize your historical information to determine relationships that can help you better manage your business. With the use of scanners and other information captured by technological innovation, businesses now have more information about what consumers buy, when they buy it and what impacts prices may have. FABA can develop econometric models from scanner and other data sources to aid you in determining:

  • Price levels and trends
  • Own-price, cross-price and income elasticities
  • Optimal inventory levels
  • Factors that influence prices
  • Factors that influence demand
  • Factors that influence productivity


FABA has experience that can help your Marketing Groups in analyzing information from multiple sources. FABA can help you utilize your information to:

  • Segment customers on profitability potential
  • Determine segments of customers most likely to accept an offer
  • Determine impacts from previous ad campaigns
  • Forecast impacts from future campaigns
  • Evaluate factors that can influence customer choices


FABA has resources that are leaders in the analysis and forecasting with scanner data for a myriad of issues. We can help you maximize the benefit of your scanner data including many different types of forecasting and analytical challenges. If you are not sure you are maximizing the benefit of the information, give FABA a call!

 

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